Gru Personal Branding in “Despicable Me” Franchise (2010–2017)

Name: Felonius Gru
Occupation: formerly a supervillain and jelly manufacturer, and now a consultant for the Anti-Villain League
Motto: unknown

Movie:Despicable Me” (2014), “Despicable Me 2” (2013) by Pierre Coffin and Chris Renaud, “Despicable Me 3” (2017) by Kyle Balda, Pierre Coffin and Eric Guillon
Logo Author: unknown
Typeface: none

Main Logo

Source

Logo in Interfaces:

Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)

Clothes:

Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me 3” (2017)

Stationery:

Despicable Me 2” (2013)
Despicable Me” (2010)
Despicable Me” (2010)

Equipment:

Despicable Me 2” (2013)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)

Uniform:

Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me 2” (2013)

Vehicles:

Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 2” (2013)

Weapon:

Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 3” (2017)
Despicable Me 3” (2017)

Other Electronics:

Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me 2” (2013)
Despicable Me 2” (2013)

Other Usage of the Logo:

Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 2” (2013)

Villain Bonus: Vector Personal Logo

Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)
Despicable Me” (2010)

Villain Bonus: El Macho Personal Logo

Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 2” (2013)

Bonus: Anti-Villain League Logo

Despicable Me 3” (2017)
Despicable Me 2” (2013)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 2” (2013)
Despicable Me 2” (2013)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 3” (2017)
Despicable Me 2” (2013)
Despicable Me 3” (2017)
Despicable Me 3” (2017)

All images are the property of NBCUniversal
unless stated otherwise and used under fair use.

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